What’s Hot? Programmatic Digital!
Throughout the marketing process we monitor not just what’s hot, but what’s not. We keep a watchful eye on your programs. We make needed adjustments during the entire process to keep the success of our efforts optimized.
One area that is particularly hot right now is programmatic digital, a super-efficient way to buy media and target audiences. We use technology to improve process and data to drive results.
Programmatic has measurable advantages in creating proprietary audience segments and building “private exchanges” with premium publishers for access to valuable inventory.
As a partner with IMG, advertisers and ad agencies gain access to data that is appended in real time based on user behavior. We also help clients connect most efficiently with audience segments and achieve trading advantages.