Reporting and Metrics

IMG chooses the right metrics based on your business objectives, such as monetizing web traffic into revenues or driving traffic, click-through rates, engagement rates or conversions.

We offer more than 150 available metrics tools and optimize on performance based on the key performance indicators (KPIs) of our clients or ad agency partners.

IMG delivers the right viewers on the right websites to deliver the best performing KPIs for banners, pre-roll commercial videos, or high impact units such as expandables or interstitials. In addition, we have relationships with the country’s most renowned third-party servers such as DoubleClick (DFA), Spongecell and Sizmek, and we accept all third-party tagging.

We follow the Internet Advertising Bureau (IAB) standards and offer additional safeguards to ensure viewability of all impressions.