Precision Targeting Using Top Data Providers

imediagroup accesses high-quality data from third parties like Experian, BlueKai and Nielsen to deliver consumer or business-to-business audiences.

IMG is able to achieve this through registration data, prism data, online and offline behaviors, lifestyles, past purchases, job titles, browsing history, industry SIC codes and branded and unbranded keywords.

Data-driven programs offer precision targeting with more focused forms of market segmentation, which groups consumers and business to business targets based on specific consumption patterns they display.

We’ll build a behavioral DNA of your best prospects to reach your targets. IMG can also model your customer DNA by matching “look-alikes” by Internet protocol (IP) address.



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