Content is King
Native ads blend in with the content of a website or app. Native ads are designed as sponsorships or advertorial and related to various relevant content. The content would be relevant to your designated targets and relevant news or other content.
- IMG’s native trading desk helps brands reach new audiences with content, capitalizing on consumers’ engagement with it, and drive purchase intent.
- Brands build a real connection with their target audiences in compatible editorial environments.
- Large size relevant content advertisements delivered as part of the user experience on desktop and mobile through dynamic in-feed.
- Real time programmatic video and native purchasing, optimization by category, industry, genre and various age/income and other demos.
- Access major premium brands of various sites and apps.
- Rich in-stream ads mimic the app’s content feed – ideal for social networking apps.