Jess analyzes market trends and makes recommendations based on research for our clients and account teams for marketing and resultful business development strategies.
She works with our teams to help create media presentations, marketing materials and customized media plans for our clients. Jess researches the most state-of-the-art media programs available to keep up with the rapidly changing, high demand of the media and digital world.
Jess is a social media marketing expert including Facebook, Instagram, Snapchat, Linkedin, and Twitter. Her many years of experience include working with large and small corporations in the luxury, jewelry, real estate, finance, health and fitness markets. At imediagroup, she also researches trends and the ever-changing demands of other core vertical businesses such as CPG, travel, technology, education, fashion and beauty.
Prior to joining imediagroup, Jess worked as Marketing Manager at L.A. Fitness where she focused on key marketing initiatives for the health and fitness industries, creating advertising and promotions. She also initiated social media marketing and print promotions.
Jess’s experience includes working as Brand Manager for Bulova Watch Company for their Accutron and Wittnauer brands. She was responsible for ensuring that all Bulova products, services and brands appealed to current and potential customers. At Bulova she monitored marketing trends with a keen eye on competitive products in the marketplace. Jess developed and implemented marketing initiatives for the Accutron and Wittnauer brands. They included campaigns: print, web, social media, broadcast and promotional events for corporate programs and numerous sponsorships.
Jessica graduated from St. John’s University with a Bachelor of Science degree in Marketing. At St. John’s she competed in the American Advertising Federation (AAF) advertising campaign competition, and she and her team placed in the top 5 of award winners out of thousands of entries nationwide.
Jess enjoys pilates workouts, baking, and spending time with her family.