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Search Engine Optimization (SEO) and
Search Engine Marketing (SEM) Expertise:
- Keyword and Keygroup Ad Planner
We develop a keyword ad planner for various ad groups to ensure optimal traffic to your website. We develop text ads, sponsored links, and manage the entire program to garner your best results. We could do different key groups targeting each of these products and different key words and different ads for the different products.
- Keyword Optimization
Optimal keyword generation is the foundation of a successful Paid Search campaign. Keywords must be specific enough to attract highly targeted visitors (i.e., quality visits), as well as broad enough to deliver sufficient amounts of traffic (i.e., quantity of visits). From an initial set of keywords provided by you, we generate an optimized keyword list through autonomous extraction of relevant keywords from your site, competitive keyword analysis, and manual keyword de-duping (removing duplicate entries), enhancement and expansion.
- Keyword and Keyword Groups Ad Copy
We develop and test keyword ad copy and destination URLs to attract visitors who are most likely to complete the desired action. By testing variations, we are able to determine the best-performing ad copy to be disseminated to all search engines.
- Keyword Match Type
We manage and test keyword match type (exact, phrase, broad, negative) to narrow or broaden the net of potential visitors. This is especially important with expensive and general keywords. Optimizing match types is another way to expand the keyword options to achieve the desired goal.
- Keyword Position
Conversion percentage varies dramatically by position. We track which position is the most profitable based on the determined success metric. Through constant tracking and testing, we alter keyword positioning as the conversion percentage fluctuates.