Director of Media and Research
Katelyn is at the forefront of broadcast and digital media navigation. She manages media buying and planning with our imediagroup account team, media planning and finance teams as well as our search engine marketing experts. She plays a key role in researching, implementing and managing initiatives that deliver ROI.
Katelyn’s media research experience includes working across key industries and accounts. She understands that the media marketplace is constantly evolving and research is a vital part of success in the business in order to make informed decisions based on media trends and consumer behavior.
Before joining imediagroup inc, Katelyn spent seven years at GroupM where she supervised a research team and provided research to the buying and planning groups for MEC, Mediacom, Mindshare, Maxus and MetaVision, as well as the GroupM executive team. She joined the Group M team as an analyst on the National TV Research team, where she specialized in analyzing media trends and getting the full value from syndicated research sources.
Katelyn helps prepare TV rating estimates and presentations for many key clients.
Amongst which included clients such as Paramount, YUM brands, AT&T, Mattel, Energizer and Campbell’s. As Media and Research Manager at imediagroup, she is responsible for optimizing media schedules to achieve the most effective and cost saving media plans for clients.
At imediagroup Katelyn performs a methodology review of key suppliers in the digital programmatic buying space gaining insights into what technologies and services are available in the marketplace. Katelyn also plays a role in successful new business presentations.
Katelyn started her career at TeleRep, a Cox Media Group company that represents local TV stations across the country. There she was responsible for providing ratings analysis and research presentations that tell a useful story for various advertisers.
Katelyn is a graduate of the University at Albany. She enjoys staying active by playing on soccer and beach volleyball teams, as well as snowboarding with friends.