Integrated Marketing Manager
Fang-Ling plays an important role on imediagroup’s integrated media planning team. She works with imediagroup’s account team, research and finance teams as well as our Google and Bing certified search engine marketing experts.
She implements and monitors integrated media marketing initiatives that deliver ROI for imediagroup clients.
Fang-Ling’s experience includes working across key industries and accounts including CPG, retail, fashion, luxury, jewelry and fashion. At imediagroup, she reviews integrated campaign targets and goals, implementing needed optimizations with the tech team, based on insightful analysis, daily performance metrics, media trends and consumer behavior.
Prior to joining imediagroup, Fang-Ling worked in the luxury fashion retail sector at Kate Spade.
She is well versed in the home products industries, retail and eCommerce starting her career at MUJI USA.
Fang-Ling collaborates with imediagroup team members in planning, research, finance. She also works closely with imediagroup management, including tech and ops campaign managers throughout entire programs detailing optimization recommendations based on campaign performance metrics, to ensure reaching important client campaign goals such as key performance indicators, accurate metrics and reporting.
Fang-Ling earned a Master of Science degree in Integrated Marketing concentrating on Marketing Analytics from New York University. Her Master’s thesis included search engine optimization and search engine marketing, algorithms and integrated marketing analytics.
She enjoys traveling, cooking, sport activities such as running, exercising and workouts.