Connecting with consumers for your packaged goods.

imediagroup’s expertise extends beyond placing media for CPGs. It also implements cutting-edge marketing for the growing subset of environmentally friendly products.

Client: Manufacturer of organic products distributed at Whole Foods stores.

Objectives: Primary goal was to obtain email addresses of qualified buyers. Secondary objectives were branding, building associations with Whole Foods and driving store sales.

Strategy: We created banner ads designed to attract prospects to click through to a campaign landing page. On that site they would provide an email address to enter a sweepstakes for a chance to win a $1,000 shopping spree at Whole Foods. Ads targeted women who live within a five-mile radius of a Whole Foods location, have children ages 5 to 12, are environmentally conscious, eat healthy foods and are cooking enthusiasts.

The campaign ran on websites that included, and as well as those of magazines like Good Housekeeping and Oxygen.


  • 20,000 people filled out the sweepstakes form.
  • Campaign garnered an outstanding click-through rate.
  • The client and its ad agency deemed the campaign “a huge success…”
  • Helped consumers associate the brand with Whole Foods.
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